Privacy Policy

1. Who we are

ScreenLogic is operated by Byron Digital. For the purposes of UK data protection law, Byron Digital is the data controller for personal information used to operate the ScreenLogic website, administer customer accounts, provide support, maintain security and manage the commercial relationship.

Byron Digital 29 Watnall Road
Hucknall
Nottingham
NG15 7LD

Email: hello@byrondigital.co.uk
Telephone: 0115 963 5770

2. Scope of this policy

This policy applies when you:

visit the ScreenLogic public website;
submit an enquiry or request a demonstration;
create, administer or use a ScreenLogic account;
upload, organise or schedule video content through the CMS;
configure or use a ScreenLogic browser player;
install, configure or use the ScreenLogic Android TV application;
contact us for technical, billing or account support; or
receive service-related or marketing communications from us.

Separate contractual terms, data processing terms or customer agreements may also apply to an organisation's use of ScreenLogic.

3. Information we collect

Account and contact information

This may include your name, business or organisation, job role, email address, telephone number, postal address, account username, permissions and user role. Passwords should be stored in a secure hashed form rather than as readable text.

Customer, contract and billing information

We may process subscription details, plan information, billing contacts, invoices, transaction references, payment status and related correspondence. Where a separate payment provider is used, it will normally process the full payment credentials directly and provide ScreenLogic with limited transaction and status information.

Content and screen-management information

This may include uploaded MP4 files, filenames, media metadata, thumbnails, screen names, screen groups, display locations entered by users, playlists, schedules, publication settings and account activity associated with those items.

Device, application and technical information

We may collect IP addresses, browser type, operating system, Android TV device type, app version, screen or installation identifier, login timestamps, online status, download and synchronisation events, playback status, diagnostic information, error logs and security events.

Communications and support information

We keep records of enquiries, demonstrations, support requests, feedback, telephone calls, emails and other correspondence where reasonably necessary to respond, troubleshoot issues and maintain a service history.

Website and usage information

Depending on the configuration of the public website, we may receive page views, referral information, approximate location derived from an IP address, device information and interaction data through server logs, cookies or analytics tools.

We do not intentionally require special category data, such as health information, biometric data, political opinions or religious beliefs, to provide ScreenLogic. Please do not submit this type of information unless it is necessary, lawful and covered by an appropriate agreement.

4. How we collect information

We collect information:

directly from you when you enquire, register, configure an account or contact support;
from an authorised administrator within your organisation;
automatically from the website, CMS, browser player, server infrastructure or Android TV app;
from payment, hosting, email, security and technical service providers;
from publicly available business sources where relevant to a legitimate business enquiry; and
through cookies or similar technologies where they are enabled.

5. How and why we use information

Purpose	Typical information	Lawful basis
Set up and administer ScreenLogic accounts	Identity, contact, login, role and organisation details	Performance of a contract and steps taken before entering a contract
Deliver the CMS, browser player and Android TV service	Account, media, screen, schedule, device and service activity data	Performance of a contract
Authenticate users and protect the platform	Login data, IP addresses, device identifiers, security and access logs	Legitimate interests in preventing misuse, protecting customers and maintaining service security
Provide customer support and resolve faults	Contact details, messages, diagnostic data, account activity and technical logs	Performance of a contract and legitimate interests in maintaining the service
Administer subscriptions, invoices and business records	Billing contact, plan, payment status, invoices and transaction references	Performance of a contract, legitimate interests and legal obligations
Improve reliability, performance and usability	Aggregated usage, diagnostic, crash, browser, device and service data	Legitimate interests in improving and maintaining ScreenLogic
Respond to enquiries and demonstration requests	Name, organisation, email, telephone number and message	Steps taken before entering a contract and legitimate interests in responding to business enquiries
Send optional marketing communications	Name, business contact details and preferences	Consent or legitimate interests where permitted by law
Meet legal, regulatory and dispute-resolution obligations	Relevant account, contract, billing, communication and security records	Legal obligation and legitimate interests in establishing, exercising or defending legal claims

Where we rely on legitimate interests, we consider whether the processing is necessary and balance our interests against the rights and reasonable expectations of the individuals concerned.

6. Customer-uploaded content

ScreenLogic customers control which videos, filenames, schedules, screen labels and related content they upload or configure. Business video content will not always contain personal data, but it may do so where identifiable people, names, voices, contact details or other personal information appear within the material.

Customer responsibilities

The customer must ensure that it has a lawful basis and any necessary notices, consents, licences or permissions to upload, schedule and display its content. Customers should not use ScreenLogic to distribute unlawful, infringing, discriminatory or otherwise prohibited material.

Where Byron Digital processes personal data contained in customer-controlled content solely to provide ScreenLogic, the customer will normally act as controller and Byron Digital will act as processor. The applicable service agreement or data processing terms should define those responsibilities in more detail.

7. Cookies and similar technologies

The ScreenLogic website and CMS may use cookies, local storage or similar technologies for functions such as:

keeping authenticated users signed in;
maintaining secure sessions;
protecting forms and accounts against abuse;
remembering user preferences;
supporting video-player or application functionality; and
measuring website or service usage where analytics is enabled.

Strictly necessary technologies may be used where required to provide or secure a service requested by the user. Non-essential analytics, advertising or similar technologies should only be enabled in accordance with the applicable consent and transparency requirements.

Browser controls can be used to block or delete cookies, although doing so may prevent login, scheduling, player or other ScreenLogic features from working correctly.

8. Who we share information with

We may share information with the following categories of recipient where necessary:

cloud hosting, storage, backup and content-delivery providers;
email delivery, communication and customer-support providers;
payment processors, banks and accounting providers;
analytics, monitoring, security and error-reporting providers;
developers, technical contractors and professional advisers acting under appropriate obligations;
an organisation involved in a legitimate sale, restructuring or transfer of the business or service;
law-enforcement, courts, regulators and public authorities where required or permitted by law; and
other parties where you have authorised the disclosure.

We do not sell personal information to advertisers or data brokers.

9. International transfers

Some service providers may process information outside the United Kingdom. Where personal data is transferred internationally, we will take reasonable steps to use an appropriate legal mechanism, such as an adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another lawful safeguard.

You may contact us for further information about the safeguards relevant to a particular transfer.

10. How long we keep information

We retain personal information only for as long as reasonably necessary for the relevant purpose, taking account of contractual, security, operational, legal and accounting requirements.

Information	Typical retention approach
Active account and service data	For the duration of the customer relationship and for a reasonable period afterwards where needed for support, disputes or legal obligations.
Contracts, invoices and transaction records	Normally up to six years after the relevant financial period or transaction, subject to legal and accounting requirements.
Uploaded videos, schedules and screen configuration	While the account is active and until deleted by an authorised user or removed after service termination, subject to backup cycles and any agreed export period.
Security, access and diagnostic logs	Normally for up to twelve months, but longer where necessary to investigate an incident, prevent abuse or establish a legal claim.
Enquiries and demonstration requests	Normally for up to twenty-four months after the last meaningful contact, unless the enquiry develops into a customer relationship.
Support correspondence	For as long as needed to maintain an appropriate service history and manage contractual or legal issues.
Marketing preferences	Until consent is withdrawn, an objection is received or the information is no longer useful, with a limited suppression record retained where necessary.
Backup copies	May remain within encrypted or restricted backups until the relevant backup is overwritten through the normal backup cycle.

We may anonymise information so that it can no longer identify an individual and retain the anonymised information for statistical, security or service-improvement purposes.

11. Security

We use proportionate technical and organisational measures intended to protect personal information against accidental or unlawful loss, alteration, disclosure, misuse or unauthorised access. Measures may include access controls, password hashing, encrypted connections, restricted administration access, backups, logging, monitoring, software maintenance and supplier controls.

No internet service can guarantee absolute security. Customers and users are responsible for protecting their login credentials, using suitable passwords, limiting administrator access and notifying us promptly of suspected compromise.

12. Your data protection rights

Depending on the circumstances and the lawful basis relied upon, you may have the right to:

be informed about how your personal information is used;
request access to personal information held about you;
request correction of inaccurate or incomplete information;
request deletion of personal information;
request restriction of processing;
object to processing based on legitimate interests or for direct marketing;
receive certain information in a portable format;
withdraw consent at any time where processing is based on consent; and
challenge certain decisions made solely by automated means.

ScreenLogic does not currently use account or playback data to make decisions about individuals that produce legal or similarly significant effects solely through automated processing.

Some rights are subject to legal conditions and exemptions. We may need to verify your identity before responding. Where a ScreenLogic customer controls the relevant data, we may direct your request to that customer or assist the customer in responding.

13. Marketing communications

We may send relevant business-to-business information about ScreenLogic where this is lawful and consistent with reasonable expectations. Where consent is required, we will request it before sending the communication.

You can opt out at any time by using an unsubscribe option in the message or by contacting us. Service messages concerning account security, scheduled maintenance, billing or material changes to ScreenLogic are not marketing and may still be sent where necessary.

14. Children

ScreenLogic is a business service and is not directed at children. We do not knowingly invite children to create ScreenLogic accounts or provide personal information directly to us. Customers are responsible for ensuring that any content displayed through ScreenLogic is suitable and lawful for its intended audience.

15. Changes to this policy

We may update this policy to reflect changes to ScreenLogic, our suppliers, technology, legal requirements or processing activities. The current version will be published on this page with its revision date. Where a change is material, we may also provide notice through the CMS, by email or through another appropriate channel.

16. Contact and complaints

Questions, objections and data protection requests can be sent to:

Byron Digital / ScreenLogic 29 Watnall Road
Hucknall
Nottingham
NG15 7LD

Email: hello@byrondigital.co.uk
Telephone: 0115 963 5770

You also have the right to complain to the Information Commissioner's Office, the United Kingdom's data protection regulator. Further information is available at ico.org.uk. We would, however, appreciate the opportunity to address your concern directly first.